The objective of writing this paper is to present a
comprehensive, authentic strategy for Meezan Bank's digital transformation.
This study will evaluate the organization's current situation and recommend
changes that are necessary to keep the organization competitive in a market
where technology has a large influence everywhere. According to the bank's
official website, Meezan Bank is the largest and first Islamic bank in Pakistan
with a paid up capital of 17.89 billion. Its extensive network spans 159 cities
in Pakistan and has more than 890 branches in different places. Furthermore, it
has a 35% market share hold in the country's Islamic banking industry. (Meezan
Bank 2023)
Task
1: Change Analysis and Opportunities in Meezan Bank:
a) The Fast Growth in BankiThe fast growth of technology has resulted in substantial changes in the banking sector. As a CIO of Meezan Bank in my opinion bank needs to embrace digital transformation if it wants to stay competitive. The following primary areas of concentration are suggested by this report. Meezan Bank must undergo a digital transformation if it wants to compete in today's tech driven industry. Meezan Bank can effectively traverse the difficulties and exploit the possibilities brought on by digital disruption by adopting digital infrastructure, improving customer experience, utilizing data analytics and AI, and developing an innovation culture. ( The Impact of Technological Advancement on the Banking Sector)
Account Plans
Account
Plans |
Benefits |
Year of starting |
|
Meezan Current
Account |
Convenient and
secure transactions |
2002 |
|
Meezan Savings
Account |
Competitive profit rates |
2002 |
|
Meezan Islamic
Credit Card |
Shariah-compliant
financing |
2003 |
|
Meezan Car Ijarah |
Affordable car financing |
2004 |
|
Meezan Personal
Financing |
Flexible repayment
options |
2005 |
|
Meezan Home
Financing |
Shariah-compliant home financing |
2006 |
|
Meezan Saadiq
Account |
Exclusive banking
privileges |
2007 |
|
Meezan Tijarah Card |
Convenient shopping and payments |
2008 |
|
Meezan Easy Sahulat |
Convenient bill
payment and top-up services |
2009 |
|
Meezan Roshan
Digital Account Meezan Roshan
Resident Account Meezan PaySa Meezan Smart Branchless Banking Meezan Digital Platforms |
Accessible banking for overseas Pakistanis A special account for resident Pakistanis
with declared assets abroad, as per latest tax returns A digital payment solution suite of products that aim to bank the unbanked
segments of the society, such as Smart Wallet A set of platforms that provide customers with online
access to various banking products and services |
2020 2021 2022 2022 2022 |
|
To meet its customers' financial needs, Meezan Bank provides a variety
of Shariah-compliant products and services, including personal banking,
business banking, agricultural finance, asset management, Islamic consulting services, and home
remittance. Bank accounts, term deposits, consumer loans, debit cards, online
banking, and mobile banking are a few of its main offerings. The bank furthermore provides corporate
band services. Such project financing, cash flow management, syndicated
financing, and trade finance. Meezan Bank engages in Islamic banking, which is
prohibited by interest based transactions and is based on Islamic Shariah
principles. (Overview of Products and
Services Offered by Meezan Bank)
b) Improving Customer Experience in Meezan Bank :
c) Competitor Analysis in Meezan Bank:
The rising importance of employing technology to address both client
issues and internal bank operations is something that Meezan Bank is well aware
of. As a consequence of the deployment of this data analytics project, Meezan
Bank will be able to ingest and analyses data in real time from a range of
sources, including social media and mobile. Meezan Bank will be able to get
more insight into the historical buying habits of its clients and make better
data-driven decisions as a result.
Task 2 : Digital Business Agility Meezan Bank
Meezan Bank invests in technology and innovation in an
effort to attain digital business agility. (Meezan Bank,
2021) To develop data-driven
client experiences and discover consumer behavioral insights, the bank has
teamed with IBM Analytics. The bank has also introduced the Meezan Roshan
Digital Business Account, which enables non-resident legal organisations to
digitally register a bank account in Pakistan and make cross-border payments
without requiring prior authorization. Additionally, the bank has worked on
three significant digital initiatives this year that are related to data
analytics, middleware and switching infrastructure, and digital platforms.
·
For
Financial Stability and Economic Growth of Meezan Bank:
Meezan Bank maintained its top spot in
the Islamic banking sector and had outstanding profits for the year 2021, which
helped the company achieve financial stability and economic progress. After
taxes, the bank recorded a profit of Rs. 28.4 billion, a 28% rise from the
previous year. Meezan Bank increased its network to 902 branches throughout 290
locations. The bank also maintains a substantial network of 964 ATMs around the
nation, and both the Apple Store and the Google Play Store frequently rate its
mobile banking app as Pakistan's top mobile banking app.
Digital Business Agility:
It is
defined by the Global Centre for Digital Business Transformation (DBT Centre),
a joint initiative of IMD and Cisco, is the ability to sense and respond to
digital threats and opportunities by rapidly innovating products, services, and
processes using digital technologies and business models. The DBT Centre has
created a model that highlights three DBA capabilities: hyperawareness,
educated decision making, and quick execution. Each competency is backed up by
two digital accelerators that help organizations improve their agility.
The Bank is now focusing on the following
strategies:
Hyperawareness:
This capability involves continuously monitoring the external and
internal environment for signals of change, such as customer preferences,
competitor moves, market trends, and technological innovations. To achieve
this, bank Meezan can use digital accelerators such as big data analytics and
social listening. For example, bank Meezan can collect and analyses of data
from various sources, such as transactions, customer feedback, social media,
web analytics, etc., to gain insights into customer behavior, needs, and
satisfaction. Bank Meezan can also use social listening tools to track online
conversations about its brand, products, services, competitors, and industry,
and identify emerging opportunities and threats. (Alan Brener · 2020 )
Informed decision making:
This capability involves making data-driven decisions that balance speed
and quality, and align with the strategic goals of the organization. To achieve
this, bank meezan can use digital accelerators such as artificial intelligence
(AI) and collaboration platforms. For example, bank meezan can use AI to
automate routine tasks, optimize processes, personalize offerings, and enhance
customer service. Bank meezan can also use collaboration platforms to
facilitate communication, coordination, and knowledge sharing among employees,
teams, partners, and customers across different locations and devices. (Retail
Banker International 2020)
Fast execution:
This capability involves rapidly implementing decisions
and delivering value to customers through agile and flexible processes. To
achieve this, bank meezan can use digital accelerators such as cloud computing
and DevOps. For example, bank Meezan can use cloud computing to access scalable
and secure IT resources on demand, reduce costs and risks, and increase
efficiency and innovation. Bank Meezan can also use DevOps to integrate
development and operations teams, automate testing and deployment, and accelerate
the delivery of high-quality software products and services. By leveraging
these digital technologies and business models, bank Meezan can enhance its DBA
and gain a competitive edge in the digital age.
Implementing artificial
intelligence
Machine learning technologies to improve efficiency and
decision making .Investing in cloud computing to improve scalability,
availability and reduce costs. (Business-of-data.2022) continuously monitoring and assessing
emerging technologies to identify new opportunities for innovation and growth .
Implementing an enterprise-wide digital transformation initiative to improve
customer experience and drive business growth.
Task 3: Creating a Digital Ready Culture in Banking
Adopting the common values and behaviors that
characterize how work is done in the digital era is necessary for developing a
digitally ready culture in banking. It entails enabling staff members and
company executives to innovate and question the status quo while also
coordinating them with the organization's customer-centric vision and strategy.
Implementation
Plan in Meezan Bank:
1. Prioritize
Changes:
Identify high-impact initiatives
and prioritize their implementation based on feasibility, cost benefit
analysis, and alignment with the bank's strategic objectives.
2. Phased
Implementation:
Develop a phased implementation
plan to ensure smooth integration and minimize disruptions to on-going
operations. Assign responsibilities, allocate resources, and set realistic
timelines for each phase.
3. Change
Management:
Create a change management
framework to communicate the digital transformation vision, engage employees,
and address concerns. Provide training and support to employers during the
transition.
4. Monitoring and
Evaluation:
Establish key performance indicators (KPIs) to measure the success of
digital transformation initiatives. Regularly monitor progress, gather
feedback, and make necessary adjustments to ensure the effectiveness of
implemented changes. (DBT Center)
5. Putting customers first:
This entails knowing your consumers' wants, preferences, and
expectations and providing products, services, and experiences that meet or
exceed them. It also entails seeking client input, assessing customer happiness
and loyalty, and utilising data and analytics to optimise customer journeys and
results.
6. Instilling a culture of innovation:
7. Becoming a
digital-champion:
A digital-champion culture inspires confidence,
commitment and enthusiasm among your employees, customers and stakeholders.
Beyond communicating broadly about digital-ready values, leaders must
make sure that employees truly internalize the values, and make them part of
everyday practice.
Ø Task 4: Developing Digital Leadership in Meezan Bank.
Leadership styles that have been suggested by Daniel Goleman can help
leaders promote Meezan Bank's digital transformation. Goleman uses
authoritarian, democratic, affiliated, coaching, coercive, and pacesetting
leadership philosophies. Every style has benefits of its own and may be used in
various contexts. The following leadership philosophies are especially
pertinent for digital transformation purposes. (D. Goleman, "Leadership
that gets results," 2000)
Authoritative
Leadership Style:
To inspire and encourage colleagues, an authoritative leader must
provide a clear vision and offer direction. Setting a compelling vision allows
leaders to direct employees' efforts towards a shared objective, igniting
engagement and excitement. According to research by Goleman (2000), this
leadership style has a favourable impact on both Meezan Bank performance and creativity.
Democratic
Leadership Style:
The democratic leadership style entails including staff in
decision-making processes, appreciating their ideas, and promoting their
participation. Employee participation in decision-making during the digital
transformation process may assist foster creative thinking, raise employee
engagement, and broaden support for digital projects. (Goleman 2000).
MEEZAN BANK GOALS
ARE: (Annual report 2022)
CREATIVE ACTIONS
CLEAN WATER
SANITATION GENDER EQUALITY
QUALITY OF EDUCATION
TO TAKE RESPONSIBLY
ASID PRODU TION
CLIMATE ACTION
SUSTAINABLE DEVELOPMENT GOALS
PEACE, JUSTICE AND STRONG INSTITUTIONS
Reality:
Evaluate each leader's capacity for leadership
and the current state of the world. Self-evaluations, 360-degree feedback
surveys, and performance reviews are conducted as part of this.
Options:
In order to solve issues and develop their
digital leadership skills, leaders should look at a variety of solutions and
strategies. This can entail providing cross-functional cooperation
opportunities, mentoring initiatives, or access to digital resources.
Will:
People
should be inspired to act and develop their digital leadership talents. This
entails providing ongoing feedback, praising successes, and fostering a
friendly atmosphere that promotes exploration and learning.
A growing model
A Growing
Model is a technique to increase revenue and profit while retaining current
consumers and gaining new ones. By enhancing their visionary and coaching
leadership stances via the use of the GROW model, leaders can help their teams
effectively traverse the process of digital transformation and create
organizational success in this digital age. (Nathan Furr 2022)
Conclusion:
Our corporate culture is our greatest asset, and our commitment to our Core Values Shariah compliance, Integrity and Service Excellence has helped us work as a focused team towards. The bank has to reevaluate several of its internal policies regarding society, cultures, ethics, and corporate governance after examining corporate governance concerns in MBL. Mission should be a premier Islamic bank, offering a one-stop shop for innovative value-added products and services to customer within the bounds of Shariah. The concerns in-depth covered in this report can be resolved by implementing the above mentioned recommendations.
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